STRATEGIC SOCIAL MEDIA REVIEW

This questionnaire helps us recalibrate your social media strategy to match your evolving business priorities. We'll review what's working, identify gaps, and ensure our approach stays aligned with your brand, audience, and growth objectives over the next 3–6 months.

Business Name? *

What are your current business goals right now? What results matter to you the most? *

Have there been any changes since working with us? *

Yes, there are changes after working with you

No, there are no changes

If yes, what changes are those? *

Which platforms feel most important to you right now, and why?

Why: *

What in our current social media strategy would you like to expand this year? *

More video content (Reels–Instagram/TikTok)

More educational/value-driven posts

More promotional or sales content

More behind-the-scenes or storytelling

Keep the strategy mostly the same

Do you have a face of the brand that we can feature in your content (e.g., for reels, photos, or promotional videos)? *

If yes, please provide more details: (Name, role, availability for shoots, social media handle if applicable, or any other relevant information.)

What's not working or feels misaligned with your brand or expectations? *

Engagement is lower than expected

Content doesn’t fully reflect our brand

Not generating enough leads/sales

Content feels repetitive

No major concerns at the moment

Have there been any updates to your brand voice, messaging, offers, or target audience? *

No changes

New offers/products/services

Change in target audience

Updated brand voice or messaging

Are there any competitors you want to differentiate from? *

Yes

No

If yes, please provide a list of these competitors and qualities you want to stand out from: *

Do you have some other specific adjustments you want us to make during this alignment? *

Are you currently involved in any partnerships (e.g. charities, sporting clubs, organisations, or other collaborations)? *

Yes

No

If so, what is the nature and level of these partnerships, and are you interested in incorporating them into your marketing efforts *

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